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Pittsburgh Post-Gazette: The Terrific Terrible Towel

oltmanns In the News October 5, 2014

terrible-towelBy now, most Pittsburghers know the history of the Terrible Towel, an iconic symbol and flag of the Steeler Nation. But the power of this most simple idea trumps anything that Madison Avenue or corporate America has ever cooked up to sell the products or services that make our economy go.

Click here to read OPR Group president Bob Oltmanns’ opinion piece about the branding power of the Terrible Towel in the Pittsburgh Post-Gazette.